We have been working on a brand refresh for our client Allied Worldwide.
Allied have been providing IT outsourcing services for over 27 years, during which time they have delivered revolutionary concepts and led the way in providing flexible solutions for their global clients.
Allied have an enviable client list including Kimberly Clark, Linklaters, global financial institutions and high-end designer retail brands.
We looked at the brand values of the business and their USPs to really understand what drove their passion and how they were different from other competitors.
Allied have always prided themselves by partnering with their clients, this approach has led to many being loyal clients and advocates for more than 10 years.
There were four clear messages that needed to be communicated; their ability to operate globally, their speed to provide solutions, the agility and flexibility of their offer and the trustworthiness of a brand who have been providing quality services for 27 years.
We were able to take these messages and create an exciting new look and feel which brings a fresh new dynamism to the brand.
We created a new logo, which retained the heritage of the brand using the crescent as well as injecting contemporary colours and a new typeface. Introducing ‘Worldwide’ into the logo was key as it doesn’t require explanation at every step. Finally, the addition of ‘Partnership Driven IT’ to bring the core brand value to life.
We have created and launched a new website and other collateral. We are also delivering a full service including content and messaging, email campaigns, DM and advertising.
