Building a brand’s online presence from scratch is one of the most challenging (but exciting) things to do in marketing, and our ongoing work with Digital Anthropology has seen us do just that.
Digital Anthropology is an innovative social enterprise set up in response to job displacement concerns. With the increasing rise of major businesses using automation and AI to save costs and improve efficiency, Digital Anthropology challenges that hegemony to ensure that people equipped to deal with changing work practices.
At Inspired Sales & Marketing Group, we spent time with Richard to understand what he wanted to achieve from Digital Anthropology, and the key messages he wanted the website and other external communication to portray. We then created a website that we felt moulded his vision along with a user-friendly structure, wrote all the content and sourced images.
As with any new business setting up online – whether corporate, charity or social enterprise – making sure your website features well in searches among key phrases is vital. We wrote all content for the Digital Anthropology website with an eye on SEO optimisation, and continue to monitor and update as time progresses.
On top of the Digital Anthropology website, we have set up and manage three social media channels on behalf of the company – Twitter, Facebook and LinkedIn and have built and send email communications. As well as ensuring these are branded correctly and consistently with the website, we post regular content, identify relevant topical news pieces to comment on and look to build an audience and spread the messaging online.
The website and social media supplements the rest of the work we do for Digital Anthropology, and is the signage point for media and people who attend conferences or events where Richard is speaking.
“I'm delighted with the Digital Anthropology website, it is bold, eye-catching and really gets across our mission and goals.”
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