Palmers Business Support

Helping ambitious business owners unlock their potential and achieve an ideal work/life balance

PROJECT INFO

Building a network and starting conversations

We have worked with Palmers Business Support on their LinkedIn Content and conversation campaign.

Palmers Business support works closely with clients to provide accountancy services. Palmers Business support prided themselves on more than being the average accountant and more of a Virtual Finance Director. Services were offered from general accountancy, tax, business growth, software and HR support.

We targeted Business Owners, Founders, CEOs and Directors in the IT and Recruitment industries. The companies targeted were small start up companies, no larger than 50 people in the company and had been in business between 5-10 years.

Palmers Business Support aim was to help IT and recruitment professionals to understand what makes them money, reality of sales numbers so that they can accelerate desired growth and plan their exit strategy.

We generated some content, both seasonal and non-seasonal around tax and accountancy. Seasonal content was around the Christmas period and tax allowances for gifts and events. We wanted to celebrate the importance of Palmers Business Support and their unique body, and created a whiteboard animation, showcasing their company.

We elevated Palmers Business support’s business Owner Adam Gunnell presence on LinkedIn through a profile rebrand which we used as an advantage during the campaign. We rebranded Palmers Business Support company page on LinkedIn, adding copy and relevant media.

Adam Gunnell’s connections we’re increased by 75% throughout the campaign.

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